Our servers run LiteSpeed, so the free LiteSpeed Cache plugin gives the best results.
- In WordPress go to Plugins → Add New, search "LiteSpeed Cache" and activate it.
- Open LiteSpeed Cache → Presets and apply the Advanced (Recommended) preset.
- Under Image Optimization, request optimisation and enable WebP.
- After big changes, use Purge All from the admin bar.
Also keep themes and plugins lean, and use images sized for the web.